If you’re going to include a cover letter, make sure it includes these 3 things
Let your resume set ‘em up, and your cover letter knock ‘em down.
Recently, we discovered that the cover letter is just about dead. It’s not completely obsolete yet, but we learned from recruiters that they spend precious little time reviewing job candidates’ materials—and according to a 2015 survey, only 18% of hiring managers consider the cover letter important.
Even so, many jobs still ask you to file a letter along with your other application materials. And even if it’s optional, you might take the opportunity if they’ve asked. “The cover letter provides you the opportunity to connect the dots for the human resources staff,” says Vickie Seitner, executive business coach and founder of Career Edge One in Omaha, Nebraska.
So if you’re going to submit one, first, make sure each letter is tailored to the job you’re applying for and references the position. Second, make sure each cover letter you write includes these three elements.
Proof that you’ve done your homework
Recruiters and hiring managers want to see that you know what you’re getting yourself into. It’s important in the early sections of your cover letter that you refer to the job, its title and the company in some form.
And don’t be afraid to do a little flattering. Impress your potential future boss with an acknowledgement of a major company success. Bonus points if that success relates to the team you’d be joining.
Management expert Alison Green, in a 2007 post on her Ask A Manager blog, gives an example of how you’d sneak this info into your cover letter narrative. This is an excerpt from her sample cover letter, which would be included as part of an application for a magazine staff writer job.
I’m impressed by the way you make environmental issues accessible to non-environmentalists (particularly in the pages of Sierra Magazine, which has sucked me in more times than I can count), and I would love the opportunity to be part of your work.
The writing is informal, flattering and shows the job applicant knows the ropes.
An explanation of how your skills relate
Your cover letter is also the written explanation of your resume as it relates to the job. So it’s important you explain in the letter what exactly it is you can do for this company and this role based on your previous experience.
Here’s one revolutionary approach that accomplishes this without boring the reader to death. Darrell Gurney, career coach and author of Never Apply for a Job Again: Break the Rules, Cut the Line, Beat the Rest, asks the job candidate to write what he calls a “T-Letter.”
This is a letter with a two-sentence intro followed by two columns: One on the left headed, “Your Requirements” and one on the right headed, “My Qualifications.” Bye-bye big, boring blocks of text.
Using the job description, pull out sentences that express what they are looking for and place those in the “Your Requirements” column. Then add a sentence for each to the “My Qualifications” column that explains how your skills match those.
It’s an aggressive, bold approach. But one that could set you apart from the rest.
“You have a short-and-sweet, self-analyzed litmus test that they will read,” Gurney says. “It is pointed and has them, at minimum, think that this person has at least looked to see a congruent fit.”
Of course, you can also do this in a more traditional way—simply stating how your skills connect to the job.
Your excitement about the position
Here’s an exercise: Think about yourself in the job you’re applying for. What do you feel? You’re probably pretty pumped, huh.
Now harness some of that excitement and put it down on paper.
For example, if you were applying to a web design or UX job, you could write, “For as long as I can remember, I’ve been interested in how the digital world works and how users interact with websites. Website design is not only my career, it’s my passion, which is why I hope you’ll consider me for this great role on your team.”
This has feeling and emotion; a far cry from the dry form letter you thought you had to write.
As we said, HR staff and hiring managers have limited time and a lot of resumes to sort through. Don’t put them to sleep. Create something they’ll remember you by. It just might be the difference between your application ending up in the trash or the inbox of the boss.
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MORE FROM MONSTER:
How to Address a Cover Letter
Addressing a cover letter can be tricky if you are responding to a job listing and either don’t have a contact person’s name or don't know the hiring manager's gender.
First of all, take the time to try and find out the name and gender of the contact person. Some employers will think poorly of an applicant who does not take the time to find out the hiring manager’s name.
However, if you do some research and are still not sure to whom you are addressing your letter, it's better to be safe and use a generic greeting or none at all.
It's acceptable to start a letter without a greeting.
Read below for advice on how to address a cover letter, and example salutations.
Options for Addressing a Cover Letter
When you're not sure to whom to address your cover letters, you have a few options.
The first is to find out the name of the person you are contacting. If the name is not included on the job listing, you might look up the title of the employer or hiring manager on the company website. If there is a contact number, you might also call and ask an administrative assistant for the name of the hiring manager.
If you cannot discover the name of the contact person at the company, you can either leave off the salutation from your cover letter and start with the first paragraph of your letter, or use a general salutation.
Tips for Using a General Salutation
There a variety of general cover letter salutations you can use to address your letter.
These general cover letter salutations do not require you to know the name of the hiring manager.
In a survey of more than 2,000 companies, Saddleback College found that employers preferred the following greetings:
- Dear Hiring Manager (40%)
- To Whom It May Concern (27%)
- Dear Sir/Madam (17%)
- Dear Human Resources Director (6%)
How to Address a Cover Letter for a Non Gender-Specific Name
If you do have a name but aren't sure of the person's gender, one option is to include both the first name and the last name in your salutation, without any sort of title that reveals gender:
- Dear Sydney Doe
- Dear Taylor Smith
With these types of gender-ambiguous names, LinkedIn can be a helpful resource. Since many people include a photo with their profile, a simple search of the person's name and company within LinkedIn could potentially turn up the contact's photograph.
Again, you can also check the company website or call the company’s administrative assistant to get more information as well.
What Title to Use
Even if you know the name and gender of the person to whom you are writing, think carefully about what title you will use in your salutation. For example, if the person is a doctor or holds a Ph.D., you might want to address your letter to “Dr. Lastname” rather than “Ms. Lastname” or “Mr. Lastname.” Other titles might be “Prof.,” “Rev.,” or “Sgt.,” among others.
Also, when you address a letter to a female employer, use the title “Ms.” unless you know for certain that she prefers another title (such as Miss or Mrs.).
“Ms.” is a general title that does not denote marital status, so it works for any female employer.
How to Format a Salutation
Once you have chosen a salutation, follow it with a colon or comma, a space, and then start the first paragraph of your letter. For example:
Dear Hiring Manager:
First paragraph of letter.
Spell Check Names
Finally, before sending your cover letter, make absolutely sure that you have spelled the hiring manager’s name correctly. That is the kind of small error that can cost you a job interview.
Cover Letter Examples
Here are examples of cover letters addressed to a hiring manager, cover letters with a contact person, and more samples to review.
How to Write a Cover Letter
This guide to writing cover letters has information on what to include in your cover letter, how to write a cover letter, cover letter format, targeted cover letters, and cover letter samples.