Admissionado here, representing our favorite city of Chicago, while also throwing down some MBA knowledge for y'all. Behold: our 2017-2018 Kellogg MBA Essay Analysis! The Kellogg essays (like all MBA essays, really!) present some challenges for applicants. We hate to see people struggle so we got the crew together to analyze the Kellogg essay prompts and provide you a helpful little road map to follow as you dive in. Just think of us as the Waze of MBA Admissions.
Northwestern Kellogg School of Management MBA Essay 1
Kellogg’s purpose is to educate, equip & inspire brave leaders who create lasting value. Tell us about a time you have demonstrated leadership and created lasting value. What challenges did you face, and what did you learn? (450 words)
This is a tricky one. Created lasting value? First of all, that’s some serious sh*t. Second, how would you know if you actually created lasting value? It’s one thing to think that that’s the case. It’s another thing for it to be true, persistently. First thing’s first, we need to identify our story before we do anything else…
Creating lasting value implies bringing something new to the table. You changed a company’s algorithm for hiring: previously they’d focused on X, you inspired them instead to focus on Y. Or, you pursued a growth opportunity no one had ever considered before. It worked, and now it’s a stable and NEW source of revenue. There are a million versions. Whatever it is that you did … it can’t have been in the job description. It can’t have been something that was expected of you. It has to be something YOU brought to the table in a somehow surprising way. Think of your best few examples of that. That’s a good starting point.
Now, let’s talk about how you LED the thing. This particular leadership example requires proactively doing something that otherwise wouldn’t have happened. What were the stakes? What obstacles stood in your way? Why was it difficult? What were your personal risks? What propelled your forward in SPITE of those challenges? What were you hoping to achieve? Take us through your actions, bringing us into your thought process along the way. Let’s see how your gears work.
Finally, what did you learn during all of this? Did everything work out as expected? Congrats… you didn’t learn anything. There must have been twists. An instance when you were WRONG. An instance when you made a bad call. An instance when a certain challenge was HARDER than you expected it would be. An aspect of yourself that you had rated too highly, or not highly enough. Something that bumped along the way. Take us through the “before” and “after” here. Somewhere inside that delta of where you landed AFTER this experience should have POSITIVE implications for your NEXT leadership adventure. If you have an example, even better. If not, throw it into the future regardless, forecasting how you’ll APPLY some of the lessons learned here.
Part I – Setup the Situation. Explain the status quo you were hoping to disrupt. Or the boss’s directive. Whatever it was that led to your stepping into a leadership role and ultimately delivering something cool and NEW to the table. Set it up by explaining what the goal was, what the challenges were, why it was important, and what you stood to gain or lose. End this section laying out what would be required for “someone” to step in and lead this thing to success. (100 words)
Part II – Explain the leadership stuff. Take us through the “what you did” piece, step by step, decision by decision. Conflict to conflict. Inner debate, weighing options, eventual decisions. All of it. Lay it all out. (125 words)
Part III – How did this create lasting value? Now comes the tricky part. Where’s the evidence that this “was bigger than you,” and actually fundamentally changed things? First we need to learn of this in some verifiable way other than “you think it created value.” How did you come to learn of it? Walk us through that, and then explain in plain terms what that value actually means. It’s important to do this in the simplest of terms we can understand. (100-125 words)
Part IV – Wha’d Ya Learn? This is reflection time. Time to expose some of those bumps, bad calls, or incorrect assumptions. It doesn’t have to be “bad” but something that convincingly outs you as a REFLECTIVE individual. Put yourself on trial here, throw yourself under the microscope. Make a case for why the version of you at the END of this experience is better than the person at its BEGINNING. Try to wrap your mind around that… Something shifted along the way to IMPROVE you. What was it? Take your time to identify what those things might have been, and try to articulate it all as simply and clearly as you possibly can here. (100-125 words)
Northwestern Kellogg School of Management MBA Essay 2
Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)
Let’s talk about two key elements of Kellogg’s “growth” essay:
What is growth?
How should you relate this to Kellogg?
Growth. Growth is all about change from X to Y. Consider a plant. If a plant is in a certain environment, subjected to certain external pressures and conditions, it will experience a fundamental change we call “growth.” It may lengthen. It may produce flowers. Whatever it is, there’s some kind of DELTA between the before and after. Easy enough to understand right?
Okay, but let’s dig into it a bit more. What actually caused that growth? Was it the DNA of the plant? Or was it the conditions it was exposed to? Well, it can’t JUST be the DNA. If that were true, you could plant evergreen trees in the middle of the Sahara desert and they’d do just fine right? Wrong. The DNA is a terrible match for the harsh, arid environment of the desert. So, DNA alone doesn’t ensure growth. Likewise, conditions are only as effective as the “DNA” of the thing they’re influencing. Reverse it. Apply rain to coniferous trees and they love it. Apply the same rain to succulents, and it’s lights out. We’ve just applied the wrong “environment” to the DNA.
Conclusion: it has to be a match of:
The inherent characteristics of the element.
The conditions of its environment.
This is a key concept as you consider your own growth stories. First, you have to talk about growth in terms of a clear before and after. But also, you must address what the environment was, and how it influenced “your DNA.” In order to do this well, you need show a clear understanding of what you’re made of, and how that particular environment helped to shape it.
Now, you need to airlift that formula and apply it to something you detect about Kellogg. What is it about the Kellogg environment that holds promise for you that you will grow in a similar way? What is it about their culture, or a specific aspect of their curriculum, or some other Kellogg-specific thing that is going to exert a force on you that encourages personal growth? The only way you can predict this is if you have a story in your past that shows how you respond to certain stimuli, that you can then connect to something at Kellogg that therefore holds the same promise for you.
First, walk us through a “growth” story. Paint a clear before and a clear after, and explain how the ENVIRONMENT acted to help SHAPE that transformation from A to B. Hover on the environmental aspect, focus on the stuff that helped bring about that change. What were those external influences? How did they inspire you to grow?
Now, identify specific aspects of Kellogg that resemble those “conditions.” Be careful, the stuff you pick can’t apply equally well to other schools, or else your point won’t weigh anything. It has to be Kellogg-specific. Now explain the parallel to how these conditions are the exact conditions that promote personal growth in you. We’ll believe you because you’ve already PROVEN this in section 1.
Northwestern Kellogg School of Management Dual-Degree Applicant MBA Essay
Dual-degree applicants: For applicants to the MMM or JD-MBA dual degree programs, please explain why that program is right for you. (250 words)
Not much to analyze here, but here’s a neat little trick.
Explain your goals. Then, in general terms, explain what SOMEONE (anyone) might need in order to achieve those goals. Then explain what it is you already have, which should get you to about 60-70% of the way there on this essay.
Now explain how either the MMM or JD-MBA program specifically allows YOU to shore up YOUR specific gaps to meet your established goals. It’s two paragraphs, and it’s pretty straightforward:
Paragraph 1 – These are my goals. This is what someone needs in order to succeed at these goals. This is what I have, and more interestingly, everything I don’t have … and therefore need.
Paragraph 2 – This specific dual degree is ideal because unlike THIS OTHER path, and THIS OTHER path, this combines XYZ and solves ABC in this and that amazingly efficient and effective way. Check out these three specific examples of how this program specifically shores up gaps in MY SPECIFIC profile and helps me get to my SPECIFIC goals… perfectly.
Northwestern Kellogg School of Management MBA Optional Essay
All applicants have the opportunity to provide explanations or clarification in Additional Information:
If needed, use this section to briefly describe any extenuating circumstances (e.g. unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.) (no word count)
Read our team’s complete take on the idea of optional essay, including a brief (recent) history of b-schools’ relationship with it, and how our recommendations have evolved over the years, right here.
Northwestern Kellogg School of Management MBA Video Essay
The Video Essay is one component of the application and provides you with an additional opportunity to demonstrate what you will bring to our vibrant Kellogg community – in an interactive way. You will respond to several short video essay questions. The questions are designed to bring to life the person we have learned about on paper.
After submitting an application and payment, you will be able to access the video essay through the your application status page. One question will be a “get to know you” icebreaker type of question. The second question will be an opportunity to describe your plans for the future and how Kellogg will help you on that journey. The other questions will be randomly generated questions that will be similar to interview questions.
There are practice questions that you may complete as many times as you like to get comfortable with the format and technology. The practice questions and experience will simulate the actual video essay experience, so this is meant to be a useful tool to help you feel prepared.
We encourage you to practice so you are comfortable with the format once it is time to complete the official questions. There is not an opportunity to re-do the answer to the official video essay questions.
You will have 20 seconds to think about the question and up to one minute to give your response.
We estimate the video essays will take 20-25 minutes to complete – which includes time for set-up and answering all the practice questions. You will need an internet connected computer with a webcam, microphone and an updated version of Adobe Flash in order to complete the video essay.
We’ve written in detail about the video essay, and no matter what school you’re applying to, the same general principles apply. Read our 7 Tips for Preparing the Dreaded Live Video MBA Essay.
And that's that. Helpful, eh? If you have any questions on it or Kellogg or anything, just reply here or shoot us a PM. And if you want more Essay Analysis Goodness, check out more schools here. We're updating 'em daily as new prompts are released, so keep checking back.
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Last edited by JonAdmissionado on 17 Aug 2017, 12:33, edited 1 time in total.
Applying to Kellogg
For International Candidates
Contact Admissions Office
- Kellogg’s purpose is to educate, equip & inspire brave leaders who create lasting value. Tell us about a time you have demonstrated leadership and created lasting value. What challenges did you face, and what did you learn? (450 words)
- Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)
Certain applicants will respond to additional questions:
- Dual-degree applicants: For applicants to the MMM or JD-MBA dual degree programs, please explain why that program is right for you. (250 words)
- Re-applicants: Since your previous application, what steps have you taken to strengthen your candidacy? (250 word limit)
- If needed, use this section to briefly describe any extenuating circumstances (e.g. unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.) (no word count)
- After submitting an application and payment, you will be able to access the video essay through your application status page. One question will be a “get to know you" icebreaker type of question. The second question will be an opportunity to describe your plans for the future and how Kellogg will help you on that journey. The other questions will be randomly generated questions that will be similar to interview questions.
- There are practice questions that you may complete as many times as you like to get comfortable with the format and technology. The practice questions and experience will simulate the actual video essay experience, so this is meant to be a useful tool to help you feel prepared.
- We encourage you to practice so you are comfortable with the format once it is time to complete the official questions. There is not an opportunity to re-do the answer to the official video essay questions.
- You will have 20 seconds to think about the question and up to one minute to give your response.
- We estimate the video essays will take 20-25 minutes to complete – which includes time for set-up and answering all the practice questions. You will need an internet connected computer with a webcam, microphone and an updated version of Adobe Flash in order to complete the video essay.
Frequently Asked Questions
Q: Why does Kellogg have a video essay?
A: Student culture is hugely important at Kellogg. So we want to meet everyone. EVERYONE. We use the video essays as additional information to the application. It is the last thing we review when reading an application. It gives us a sense of your personality and allows us to get to know you in a more personal way than we can through your essays.
Q: What makes a good video essay?
A: Be yourself. We don't want scripted answers - we want to get to know you and learn something new. Please do not try to reuse an example from an essay that might in some roundabout way answer the video essay question you are being asked (and we already read that essay, so why tell us that story again?). Think about your answer and prepare ahead of time, but when you record your answer speak authentically – we can tell if you are reading notes! And, no need to memorize an answer to the Kellogg question… it might make you sound like a robot.
Q: What kind of questions will you ask?
A: We are going to be honest about this. Really. We don't want you to stress. We will ask you one icebreaker question, with no “right answer”, to help us get to know you. Want an example? Okay. "If you could live anywhere in the world for a year, where would it be and why?" See, not so hard. The second question will be about Kellogg. And to make this even less mysterious we are going to give you the question. Seriously. Here it is: “What path are you interested in pursuing, how will you get there, and why is this program right for you?” The other questions will be interview-type questions but still not something to worry about. Here is an example of the type of question you will be asked, “Tell me about a time you were not going to be able to meet a deadline. How did you handle the situation? What was the outcome?”
Q: Are there right or wrong answers?
A: No. This isn't a test. We use the video essay to gain additional information about you and get to know you in a more personal way. Don't have a perfect answer to the question? Do not panic! Answer it the best way you can and let your personality shine.
Q: How many times can I record myself?
A: You can practice recording yourself as many times as you want and the practice experience (format and types of questions) will be identical to the actual experience. But, when it comes to getting your actual video essay questions, you will only have one try. So practice. We know you like to be prepared! Get comfortable with the technology. We put good practice questions out there so you won't be nervous. Have fun and do your best.
Q: Really, I don't get a second chance?
A: Nope, sorry. This is a bit like an interview. Sometimes in an interview you are asked a question and you don't have the perfect answer, but you go ahead and give the best response you can. And, most of the time, it turns out well. That's what this is. Take a deep breath before you start and be confident in yourself and your ability to give a great answer.
Q: How much time will I have to think of a response and how long will I have to give my answer?
A: You will have 20 seconds to think of your response and 60 seconds to give your answer. We suggest you practice. It will make this easier. Take 10 minutes to go through the practice questions. Answer them as if they were your real questions. The more you practice the more comfortable you will feel doing the real video essays.
Q: What should I wear? Do I have to wear a suit?
A: You can wear a suit if you want to; but business casual is certainly okay with us too. And really, we will only see your head and shoulders so you can wear a collared shirt and we would never know you were still in your sweatpants.
Q: Where should I record my video essay?
A: Wherever you like - your office, kitchen, apartment, hotel room. Just make sure you pick a place where you have a good internet connection and no distractions.
Q: What part of the application process is the video essay? How do I access the Video Essay?
A: After submitting your application, the Video Essay will be available when you log in to your applicant status page.
Q: How much time will I have to complete the video essays?
A: After submitting your application you will be given access to the Video Essay component and will have 48 hours after the application is due to complete the Video Essay. We encourage applicants to complete their Video Essay shortly after submitting the application while information is still fresh in your mind and so you don’t forget! Also, please try not to wait for the last possible moment to record your video essay - it will feel more stressful if you are doing it at the last minute and in a rush. Block out 20-25 minutes a few days after you submit your application and complete it.
Q: How long will this take me?
A: To be safe we are saying 20-25 minutes, but we think 15 if you decide not to do all the practice questions and don't have any questions on the set-up.